Gene Bellotti is a hands-on inbound marketing consultant with over 20 years experience developing and executing marketing campaigns to launch emerging businesses and their products.
He is a creative team player who excels at strategically sound marketing that propels businesses to the next level: acquisition, IPO, new markets, product line extensions, online presence, e-commerce, and now…inbound marketing.
Experience
Emerging Business Marketing
Developed marketing for:
Reveal Imaging Technologies, Inc. from startup to $80MM in revenue
Brooktrout Technology, Inc. from startup through IPO to $80MM in revenue
Hologic, Inc. from startup to $80MM in revenue (currently $4.5B)
Vivid Technologies, Inc. from startup to IPO
Fidelity Independent Adviser, Inc. from 20,000 to 100,000 subscribers
Dion Money Management, Inc. from $400MM to $800MM in assets under management
Stoneyard.com from local supplier to web-based company with national sales and dealers
Developed web sites and marketing for start-ups
Created and delivered demand generation programs that opened new markets
Conceived, named and launched products
Directed all aspects of advertising agency specializing in launching technology start-ups
Managed advertising agency operations including hiring of creative and account services staff
Developed advertising campaigns, brochures, direct mail, catalogs, trade show graphics and video productions
Internet Marketing
Directed development of ClubSafe.com emergency preparedness site for golf and country clubs, athletic clubs, yacht clubs and resorts. Created Google Adwords campaign and Google Analytics reporting.
Conceived of and developed EmergencySafetyPlan.com e-commerce site: identified CMS e-commerce platform, developed branding, created web pages with marketing text and images, created Google Adwords campaign and Google Analytics reporting, created Facebook e-commerce page.
Developed web site marketing content for ProofreadNow.com, an online proofreading service
Led strategic planning sessions with Stoneyard.com management team based on Good to Great principles that resulted in new direction for company. Developed collateral, web site content, promotional videos and dealer recruitment DVD.
Teen.com /Youthstream Media Networks – Teen.com
- Recruited by Teen.com company founder to manage marketing, advertising and public relations for Internet startup
- Member of founding executive team that lead and managed growth of Teen.com to its successful acquisition by YouthStream Media Networks, Inc.
- Drafted business plan and Information Memorandum for Broadview-managed acquisition
- Developed unique brand identity and publishing marketing materials for national advertiser recruitment
- Managed editorial, marketing and technical staff with P&L responsibility for YouthStream Internet division after acquisition
- Published information web site with daily content, visited by 500,000 per month
- Managed editorial and technical staff to support site visitors posting 1200 times each day and to develop surveys and quizzes- Formulated new, experiential online advertising strategies for national advertisers
High Tech Marketing
Created marketing solutions by working with senior management at over 60 technology companies
Launched new CT technology explosive detection system for U.S. and International airports
Marketed CT product from zero to $80 million in sales – directed branding, collateral, trade show promotions, demand generation, web site
Launched new checkpoint explosives detection system at international trade show for European markets
Successfully guided marketing communications for companies and launched products with marketing and advertising campaigns:
Conceived and developed direct response packages and managed mailings of three million annually for Fidelity investment advice, mutual fund recommendations and money management for high-net-worth investors resulting in the need for three full-time people to handle incoming calls.
Developed 27 financial services direct response control letters, packages and collateral pieces over a five-year period including a multi-year magalog and a unique referral program
Identified money management client base as primarily retirees, proposed and launched Retirement Income newsletter, grew subscriber base to 12,000.
Named ETF Report newsletter, directed design and layout, developed new subscription packages, grew subscribers from zero to 20,000. Now the most widely read ETF newsletter.
Generated leads for money management investment advisers through direct marketing letters resulting in five to 15 new high-net-worth clients per month.
Data Communications, Telecommunications and Networking
Agilent
BICC Data Networks
Brooktrout Technology
Codex Corporation
Communications Architecture
Complex Architecture
Computer Telephone
Concord Data Systems
Data Translation
Direct of New England
Harris Corporation
Pharoah Technology
Proteon
StarBurst Communications
Summa Four, Inc.
UNEX Corporation
Hardware and Software
Boston Business Computing
Brooktrout Technology
Continental Resources
Computervision
Comptek International
MacConnection
NEC Technologies
Spatial Systems
Target Systems
Other Technologies
ADE Corporation – Semiconductor Measurement
ALE Systems – Power Supplies
American Holographic – Laser Spectrometers
AOI Systems – PCB Inspection Systems
Denning Robotics – Robotics
KAW/USA – PCB Design
Setra Systems – Scientific Scales
Thermo Electron – Energy Management
Medical Marketing
Advanced Video Products – Teleradiology
Bard Cardiopulmonary Division - Cardiopulmonary Support System
ClubSafe - Emergency Medical Planning
EmergencySafetyPlan.com – Emergency Safety Plans
Digital Medicine – Portable ECG System
Hologic – Bone Densitometers
Hospital Communications – Nurse Call Systems
Kimberly Quality Care – Health Care Provider
Kurzweil Applied Intelligence – Medical Voice Recognition System
Luxtec Corporation – Surgical Head Lamps
Mass. Dept. of Public Health – Office of Emergency Medical Services
Gene Bellotti
He is a creative team player who excels at strategically sound marketing that propels businesses to the next level: acquisition, IPO, new markets, product line extensions, online presence, e-commerce, and now…inbound marketing.
Experience
Developed marketing for:
Developed web sites and marketing for start-ups
Created and delivered demand generation programs that opened new markets
Conceived, named and launched products
Directed all aspects of advertising agency specializing in launching technology start-ups
Managed advertising agency operations including hiring of creative and account services staff
Developed advertising campaigns, brochures, direct mail, catalogs, trade show graphics and video productions
Directed development of ClubSafe.com emergency preparedness site for golf and country clubs, athletic clubs, yacht clubs and resorts. Created Google Adwords campaign and Google Analytics reporting.
Conceived of and developed EmergencySafetyPlan.com e-commerce site: identified CMS e-commerce platform, developed branding, created web pages with marketing text and images, created Google Adwords campaign and Google Analytics reporting, created Facebook e-commerce page.
Developed web site marketing content for ProofreadNow.com, an online proofreading service
Led strategic planning sessions with Stoneyard.com management team based on Good to Great principles that resulted in new direction for company. Developed collateral, web site content, promotional videos and dealer recruitment DVD.
Teen.com /Youthstream Media Networks – Teen.com
Created marketing solutions by working with senior management at over 60 technology companies
Launched new CT technology explosive detection system for U.S. and International airports
Marketed CT product from zero to $80 million in sales – directed branding, collateral, trade show promotions, demand generation, web site
Launched new checkpoint explosives detection system at international trade show for European markets
Successfully guided marketing communications for companies and launched products with marketing and advertising campaigns:
Fidelity Independent Adviser – Financial Newsletters
Dion Money Management – Financial Adviser
Conceived and developed direct response packages and managed mailings of three million annually for Fidelity investment advice, mutual fund recommendations and money management for high-net-worth investors resulting in the need for three full-time people to handle incoming calls.
Developed 27 financial services direct response control letters, packages and collateral pieces over a five-year period including a multi-year magalog and a unique referral program
Identified money management client base as primarily retirees, proposed and launched Retirement Income newsletter, grew subscriber base to 12,000.
Named ETF Report newsletter, directed design and layout, developed new subscription packages, grew subscribers from zero to 20,000. Now the most widely read ETF newsletter.
Generated leads for money management investment advisers through direct marketing letters resulting in five to 15 new high-net-worth clients per month.
Data Communications, Telecommunications and Networking
See Gene Bellotti’s profile on LinkedIn.